Feeling overwhelmed by a never-ending stream of emails? You’re not alone. Many startup founders, investors, and marketing leaders struggle to stay on top of their inbox. This is where the Superhuman email app steps in, promising a faster, more efficient way to conquer your email.

But is the Superhuman email app worth the hype (and the $30/month price tag)? We’ll dive into what makes this email client so popular. It just might revolutionize your relationship with your inbox.

Table of Contents:

Superhuman’s Philosophy: Speed and Efficiency

Superhuman’s core mission revolves around speed. Founder Rahul Vohra, who previously created the Gmail plugin Rapportive, built Superhuman to be the “fastest email experience ever made.”

This focus on speed isn’t merely about shaving off seconds. It’s designed to fundamentally alter how you interact with email. This app aims to propel you into a state of flow and enhanced productivity.

Keyboard Shortcuts: The Key to Superhuman Speed

One major way Superhuman achieves its speed is through its comprehensive use of keyboard shortcuts. While Gmail offers shortcuts, Superhuman boasts a significantly larger library, well over 100 accessible features, allowing users to manage their inbox almost entirely without a mouse.

This may seem like a small detail. However, for individuals processing hundreds of emails daily, this is a game-changer. The cumulative time savings are substantial.

AI-Powered Features: Simplifying Inbox Management

Superhuman leverages artificial intelligence to streamline various aspects of email. One prime example is its AI-powered triage system. It intelligently sorts emails based on factors such as importance and urgency.

Features such as instant introductions and suggested follow-ups showcase Superhuman’s core principle. It allows you to work smarter, not harder, with your inbox.

The Superhuman Onboarding Experience: Personalized Setup

Unlike many email applications, Superhuman features a distinctive onboarding process.

Historically, this involved a one-on-one onboarding session with a Superhuman specialist. Reportedly, at its peak, Superhuman had 20 employees dedicated to this task.

Concierge service

This high-touch approach helped users transition smoothly. Today, free trial offers provide a slightly modified process.

Superhuman previously maintained waitlists that swelled to 180,000 names. Subsequently, they would contact individuals regarding onboarding.

From Waitlist to Onboarding

This highly personalized approach served multiple purposes. It helped new users understand and utilize the software’s features. The approach helps enhance the feeling of a premium service.

Is Superhuman Worth the Price? Examining the Value Proposition

Superhuman’s pricing, at $30 per month, is a frequent topic of discussion. To some, it appears quite high for just an app. It sets it apart from many other email applications available.

A G Suite account, priced at just $6 per month, offers considerable value to professionals. This raises the question of whether Superhuman’s price point is justifiable.

Comparing Superhuman to Other Tools

Consider the cost of other software: Adobe Photoshop and Lightroom, bundled together, are only $10 per month.

Even Microsoft’s Office suite (including Word, Excel, PowerPoint, and 1TB of cloud storage) is just $6.99 per month.

Here’s a table to better illustrate the cost comparisons:

Email appCost per month
Microsoft$6.99
Adobe Photoshop and Lightroom$10.00
G Suite$6.00
Zapier$24.95
Superhuman$30.00

So, what justifies Superhuman’s premium pricing?

Superhuman’s Unique Approach

The answer lies in Superhuman’s target audience and positioning. The app is tailored for professionals who manage a high volume of email communications.

The comprehensive onboarding support also contributes to the price justification. You receive premium assistance in setting up and maximizing the app’s potential.

Privacy and Security in Superhuman Email app

In today’s digital landscape, privacy and data security are paramount concerns. Superhuman, like many modern email clients, integrates with services such as OpenAI to deliver its AI-powered features.

This integration means that, when these features are enabled, email content is transmitted to these third-party servers. Superhuman states that email data is encrypted during transmission.

Industry Standards

Superhuman adheres to industry security standards. It is SOC 2 compliant, meeting the standards set by the AICPA.

The Competition: Alternatives to Superhuman Email

While Superhuman excels in several areas, it faces competition from other capable email solutions.

Shortwave provides an email option.

Other Email Platforms

AirMail presents a more budget-friendly alternative. Airmail is priced at just $2.99 per month or $9.99 annually.

Even Basecamp’s Hey costs only $99 per year. For further pricing context, Spark charges $7.99 per month for its upgraded subscription, while also offering a free version.

Superhuman email app for Teams and Businesses

Initially focused on individual users, Superhuman has expanded its offerings to include features. These new additions aim to enhance team collaboration.

Features tailored for team use streamline communication. They also serve to minimize lengthy email threads.

Superhuman: Long-term Sustainability

With substantial VC backing, Superhuman launched with significant fanfare and support. They secured buy-in from tech industry leaders, including the founder of Dropbox.

But this raises a crucial question: Is the current strategy sustainable?

Growth and Sustainability in a Crowded Market

Many individuals are on the waiting list for Superhuman.

There are various obstacles in the market. Some alternative services are available at no cost. Services like Google’s Inbox offer users a range of tools, completely free of charge. Even Microsoft has its own application.

These alternative options often have minimal fees but still meet the needs of many users. These competing email applications could divert attention from potential Superhuman customers.

If you are still unsure of things and considering various options for yourself or your business, try doing a free trial of Superhuman.

Conclusion

The Superhuman email app offers a distinctive solution for individuals managing a substantial email volume. While it has the potential to significantly impact productivity, it may not be the ideal solution for everyone.

Those with lighter inbox demands may find standard email approaches perfectly adequate. Ultimately, the Superhuman email app distinguishes itself through its focus on user experience and enhanced productivity features.

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Author

Lomit is a marketing and growth leader with experience scaling hyper-growth startups like Tynker, Roku, TrustedID, Texture, and IMVU. He is also a renowned public speaker, advisor, Forbes and HackerNoon contributor, and author of "Lean AI," part of the bestselling "The Lean Startup" series by Eric Ries.

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