Are you tinkering with atoms, not just bits? Are you navigating the unknown territory of deep tech? Standard tech startup wisdom often falls short for deep tech founders. You might feel like an alien in Silicon Valley.

That’s because typical business plans don’t cut it when you’re merging science with strategy. Getting ahead means side-stepping common missteps, like waiting too long before protecting your company or not creating solid GTM approaches. It’s more than just building a great gadget, so you’re going to need some solid deep tech startup advice.

This guide will go over unconventional strategies tailored for deep tech success. You’ll learn the skills needed for adapting your business, turning tech hurdles into advantages, and boosting your fundraising game in the tricky environment of innovation-driven tech startup. This is about real tactics that you may need, no academic fluff, just solid gold that can help get the doors opened.

Table of Contents:

Unique Challenges in Deep Tech Startups

Starting a deep tech venture can feel like climbing Mount Everest in flip-flops. It requires more than a solid idea, also grit, sharp strategy, and the ability to think differently. Here are a few things that might shock you when trying to find deep tech startup advice.

Deep tech often has challenges that stretch beyond regular tech businesses. This means copying common B2B strategies can really mess you up, you’ll need custom strategies. You may pull inspiration from different spots so you understand and build your own model.

Instead, why not take notes from companies outside the tech startup area? See what other industries do. Build a flexible game plan while watching a milestone-based path.

It may mean going back and changing up things along the way. To better solve that, try setting things in scenarios and map things out day by day to figure out approval issues and solutions if problems come up. Deep tech startups need a strategy tailored to their innovation rules.

Turning Delay Dominoes into Opportunities

Delays are unavoidable and frustrating, especially in highly innovative areas. To face high-stakes decisions with care, it’s useful to learn how Jeff Bezos makes key moves by using slow two-way doors to carefully sort high stakes decisions that may be hard to fix, including submission hurdles with regulatory groups. Being patient matters.

Plan for issues ahead by building deep scenario plans to manage delays with action steps in each section, mapping out plans for finances if your launch faces setbacks. You can also reach out to mentors who know FDA approval very well. Ask what it would look like if something went wrong.

You will want to decide against anything unnecessary. A well thought out enterprise growth strategy will make the difference in being successful.

ScenarioProbabilityAction
6-Month Delay40%Reduce spending, delay hiring.
12-Month Delay20%Significant budget cuts, pause projects.

Demystifying the Fundraising Slog

Unlike typical software tech startups, progress for deep tech isn’t just adoption or revenue, so get set for some eye-rolls with investors if they can’t see past user metrics or how big a TAM might be. When figuring things out to reframe progress and win over doubters, shift talk away from potential visions to really get to their questions of potential of real returns in a way they grasp.

The endpoint needs to scream “valuable.” Don’t forget non-traditional funding routes. Family offices are worth knowing, where the focus isn’t only about Silicon Valley.

These offices love new ideas and really dive into your product in a much deeper way. Relationship matters, especially those deep connections. The process of securing funding often takes longer for deep tech companies. Deep tech startups can also benefit from the EIC Accelerator or Horizon Europe programs.

Actionable Strategies for Deep Tech Growth

Starting your deep tech can come with major headaches, though smart founders transform problems into growth options by using action steps. How can deep techies get from just concept to big influence? What actions make things work better and are often unseen?

Adopting Flexible Product Development

Deep tech calls for product builds, because fixed time spans can happen before things are out. You can’t really rewrite how a drug turns out late. How can a person balance singular focus when there is regulation at the product launch line?

You’ve got to embrace redundancy with additional opportunities if failure ends up at your front door. Pursuing numerous concepts isn’t losing focus. It will lead to real paths in research as options to stay firm if the original product idea falls apart from market.

Think big, so you don’t end up pigeon-holed down the road, like having too many eggs in one basket or facing binary moments if product viability gets shut down. Instead, widen those doors. This means going after funding early to support the long development cycles of deep tech. Deep tech ventures should consider venture capital, government grants, and strategic partnerships as avenues for raising capital.

Maintaining Founder Well-Being and Vision

Building a deep tech firm pulls at heartstrings. It would take an iron will blended with optimism that can take the beatings from this path. Here’s some key deep tech startup advice for mental and vision focus.

Never stop focusing and connecting on why you kickstarted the trek so those reasons outweigh the many beatings you are going to experience, especially at the launchpad. Shift yourself to strategy if methods no longer apply and retool for better steps in your core bet.

Also stay away from heavy attachment until data screams it should exist. The most important thing is to avoid those delay dominoes and stay strong to move forward.

Engineering Talent Acquisition

Instead of cornering people into skill silos, consider a workforce that has broader use with rigorous, applicable ways to tackle many roles in-house. People that love to use that muscle will only lift your growth options up. To sniff out top notch brain power, see what kind of Q and A doers bring in and listen for thinking differences that get talked about in-house as things move forward.

This may be the single-best way for talent attraction to win investor trust if data and vision come alive in ways that would seem more likely than probable in tech advancement areas. Deep tech startups can attract talent by emphasizing their groundbreaking innovations and the opportunity to work on challenging problems.

To see what they bring to the table ask applicants to give you clarity while drilling down deep, and gauge how far applicants would go in tough chats with atoms while building with blind spots from zero experience up until real output starts speaking volumes. Then get comfy when trust in their vision takes over your doubt.

Building Radical Transparency and Open Communication

Because deep tech takes such huge learning curves, there can often be bumps that aren’t normal when getting trusted by mentors who lack insights needed when progress metrics shift fast. This is when transparency can save the day if trust dips in sectors known for “seeing” something transform because people think things exist simply because others have.

Always make efforts needed so expertise becomes seen because real talk should always speak volumes better than smooth PR. This means being honest about the funding deep tech companies need, even if it’s a higher amount than initially anticipated.

So how should an expert do things in practice when she is up to bat in front of major execs on a quarterly basis? By following data with these board principles as core rules when charting pathways forward; first here are things we put down last meeting followed with here’s our standing before here are change-up moves.

To further build upon clarity to overall picture make FDA launch dates stand clear when laying things out because being plain and precise should always steer a great conversation forward when experts get up to give facts that change outcomes instead of pushing forward in spite of issues which tanks trust because “this looks really complex on your plate”

Here are a few things you need to know about digital transformation, big data, retail industry, enterprise security, securing funding and enterprise commerce.

Conclusion

Mastering the deep tech startup game involves understanding these specific challenges and using methods tailored for success where science intersects with practical scaling actions, whether getting funding, pulling from cross-sector experience, or learning flexibility with changing targets. It’s about facing distinct tech terrain and knowing a great plan matters more than popular advice to transform roadblocks as ways to make it with solid advice that works because of innovation-powered firms built with guts get it done right through strategy more times than with the flip of a coin.

Scale growth with AI! Get my bestselling book, Lean AI, today!

Author

Lomit is a marketing and growth leader with experience scaling hyper-growth startups like Tynker, Roku, TrustedID, Texture, and IMVU. He is also a renowned public speaker, advisor, Forbes and HackerNoon contributor, and author of "Lean AI," part of the bestselling "The Lean Startup" series by Eric Ries.