Knowing how to give a speech is valuable, no matter your profession. But the thought of standing up and public speaking in front of an audience can be scary. This fear is incredibly common. However, you can deliver an engaging and impactful speech with the right preparation. So whether you’re a seasoned pro or a first-timer, these public speaking strategies will help you make a good speech from start to finish. Excellent communication skills are essential for business leaders to thrive in their careers.
Understanding Your Audience and Purpose
Before you even start writing, think about your audience and the purpose of your speech. Ask yourself: Who are they? What are their interests?
What do you want them to take away from this speech? Knowing this will help you tailor your message for maximum impact.
Defining Your Key Message for How to Give a Speech
Think of your speech as a journey. Every good journey has a destination.
What is the one key message you want your audience to remember? This message should be clear, concise, and woven throughout your speech.
Crafting Engaging Content
While data is important, stories are what truly connect us. Share anecdotes, experiences, or case studies to make your points relatable and memorable.
Humor is also a great tool. A well-placed joke or lighthearted comment can relax the audience and make your speech more engaging.
Structuring Your Speech
A clear structure will help your speech flow smoothly and keep the audience engaged. Think of it like a three-act play:
- Introduction: Grab the audience’s attention with a surprising statistic, a thought-provoking question, or a captivating story.
- Body: Here’s where you’ll share your main points. Make sure to support them with examples, data, and anecdotes. Keep things concise and to the point.
- Conclusion: Summarize your key takeaways. End on a high note by leaving your audience with something to think about.
Practicing Your Delivery to Master How to Give a Speech
Think you can skip practice? Think again. Practice is where you go from good to great.
Practice your delivery several times, paying attention to your pacing, volume, and tone of voice. You might practice to yourself in the mirror, but practicing in front of others is even more beneficial. This will make you feel more comfortable delivering your memorable speech without filler words.
Nonverbal Communication
Nervous gestures can be distracting. Be mindful of your body language and practice standing up straight.
You should aim to appear confident, approachable, and engaging with the audience through positive nonverbal cues, like making eye contact with audience members, even if it is just for a brief moment. Make people feel acknowledged as you deliver your speech.
Utilizing Visual Aids
Visual aids can add another dimension to your speech and help illustrate key bullet points. However, keep them simple and visually appealing and make sure they enhance rather than distract from your message.
Overcoming Nervousness
Most people, if not everyone, experience nervousness when speaking in front of a crowd. That’s completely normal.
Try these relaxation techniques for calming your nerves before you give a great speech:
- Preparation: The more you prepare, the more confident you’ll feel.
- Deep Breathing: Take slow, deep breaths to calm your nervous system. Visualize your success and focus on the positive.
- Don’t Aim for Perfection: It’s alright to make mistakes. Even if you slip up a bit, just acknowledge it, laugh it off, and move on gracefully.
Engaging with Your Audience During Q&A
The question-and-answer session allows you to clarify points and connect with your audience. Here’s how to manage it smoothly:
- Listen attentively: Ensure you give the speaker your full attention before formulating and delivering a response.
- Pause before answering: A brief pause will make you seem more thoughtful even if you have the perfect response ready.
- Be honest: It’s alright to say, “That’s a great question, and I’d need to look into that further.” If you need to use a cheat sheet to help you remember things, that’s ok.
Conclusion
Learning how to give a speech is an invaluable skill that empowers you to connect with people, share your ideas, and inspire action. Remember: The key to a great speech is to be prepared, authentic, and passionate.
Subscribe to my LEAN 360 newsletter to learn more about startup insights.