The Challenge

IMVU needed to protect their share of voice and users against an increasingly competitive entertainment landscape.

Driving ROI and increased registrations

24%16%
Increase in registrationsBetter than CPA goal

Quantcast delivered 24% increase in player conversion rate, beat IMVU acquisition goals and provided a strong ROI across all regions

LOMIT PATEL – VICE PRESIDENT GROWTH, IMVU

The Solution

Quantcast ran an incrementally test to prove the campaign’s impact. The campaign beat CPA goals by 16% and boosted the player conversion rate by 24%.

This article first appeared on Quantcast

Author

Lomit is a marketing and growth leader with experience scaling hyper-growth startups like Tynker, Roku, TrustedID, Texture, and IMVU. He is also a renowned public speaker, advisor, Forbes and HackerNoon contributor, and author of "Lean AI," part of the bestselling "The Lean Startup" series by Eric Ries.