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App Marketing AI in an era of Data Scarcity

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App Marketing AI in an era of Data Scarcity

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App Marketing AI in an era of Data Scarcity

In this episode, Diego Meller interviewed Lomit Patel, VP of Growth at IMVU and best-selling author of Lean AI.

Watch the video to hear Lomit Patel’s expert take on:

  • Leveraging the right partners to scale with Lean AI
  • How to gain user insights more efficiently using machine learning
  • Key success metrics for effective customer acquisition
  • Moving from IDFA to probabilistic attribution
  • What app marketers need to sail through the automation journey

This first appeared on jampp.com

Author

Lomit is a marketing and growth leader with experience scaling hyper-growth startups like Tynker, Roku, TrustedID, Texture, and IMVU. He is also a renowned public speaker, advisor, Forbes and HackerNoon contributor, and author of "Lean AI," part of the bestselling "The Lean Startup" series by Eric Ries.

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