Discover effective media mix types. Learn to balance traditional and digital channels to increase reach for growing any type of audience effectively.
Unlock the potential of your startup with marketing mix modeling—optimize budget and boost ROI by understanding key drivers of success.
Explore incrementality in marketing, learn its importance, methods for measurement, practical uses, tools and drive genuine growth and measurable success.
Learn about multi-touch attribution, various models, privacy changes, and incrementality as a way to evaluate what points have impact on results.
Learn how to measure OTT advertising. Our 2024 in-depth guide has steps on calculating metrics for connected TV devices like Roku, Amazon and Apple TV.
Learn how to accurately perform marketing ROI calculation and optimize your digital marketing campaigns for maximum return on investment.
Discover how the latest Performance Max updates can elevate your digital marketing strategy and boost brand performance. Click to learn more!
Learn all the key details about incrementality testing for a better return on your ad budget, allocation, conversions and lift in revenue.