Here is an overview on the pros and cons to consider when building or buying an AI martech solution.
AI experts provide key insights for marketers on preparing their organizations for a shift toward artificial intelligence, the value of attribution data, and measurement.
A big change is coming to martech in the next five years as more companies race to go all in on AI. Having a fully connected and open martech and ad tech ecosystem will be the newest must have technology capability.
The choice now is how quickly growth teams embrace AI at this point in time, or face being left behind if they stay frozen in the current pandemic instead of taking this opportunity to up level their existing tools and approaches to unlock cost-effective growth strategies.
Learn about the most recent developments, the challenges of implementing technologies such as AI and machine learning for startups, and some real examples of companies that have benefitted from such technologies.
In this episode of Growth Masterminds, we talk to Lomit Patel. Patel is the VP of Growth at IMVU, and previously led performance and digital marketing for Roku. He also ran customer acquisition at Texture, which Apple acquired and turned into Apple News+.
Automation allows marketers to scale up app growth significantly faster and manage thousands of paid campaigns across multiple advertising channels—without the expenses of extended manual labor and human errors.
Lomit talks about how to start leveraging AI, machine learning, and automation to thrive, scale, and out-maneuver your competitors.
IMVU recently analyzed user journeys with our data team to explore what organic behaviors resulted in the most valuable users or…