Automation allows marketers to scale up app growth significantly faster and manage thousands of paid campaigns across multiple advertising channels—without the expenses of extended manual labor and human errors.
Lomit talks about how to start leveraging AI, machine learning, and automation to thrive, scale, and out-maneuver your competitors.
IMVU recently analyzed user journeys with our data team to explore what organic behaviors resulted in the most valuable users or…
The Facebook and Google Universal App Campaigns duopoly have long been great sources of new customers, but the challenge has…
Major media platforms like Facebook and Google provide compelling out-of-the-box user acquisition (UA) solutions. There’s only one problem: if everyone…
Peggy Anne Salz from MobileGroove catches up with Lomit Patel, Vice President of Growth for IMVU, the social networking and chat app that allows users to create custom avatars, to discuss the data and traits that help you identify your biggest app advocates and users