The Facebook and Google Universal App Campaigns duopoly have long been great sources of new customers, but the challenge has…
Major media platforms like Facebook and Google provide compelling out-of-the-box user acquisition (UA) solutions. There’s only one problem: if everyone…
Peggy Anne Salz from MobileGroove catches up with Lomit Patel, Vice President of Growth for IMVU, the social networking and chat app that allows users to create custom avatars, to discuss the data and traits that help you identify your biggest app advocates and users