Lomit Patel, Vice President of Growth at IMVU, looks are five key areas in marketing that are ripe for innovation during the coronavirus pandemic.
Automation allows marketers to scale up app growth significantly faster and manage thousands of paid campaigns across multiple advertising channels—without the expenses of extended manual labor and human errors.
Big data, programmatic access to high-performance media inventory and the maturity of cloud-based AI tools and services are quickly changing the landscape for marketers – and the people who work in marketing organizations.