Here is an overview on the pros and cons to consider when building or buying an AI martech solution.
A big change is coming to martech in the next five years as more companies race to go all in on AI. Having a fully connected and open martech and ad tech ecosystem will be the newest must have technology capability.
Lomit Patel, Vice President of Growth at IMVU, looks are five key areas in marketing that are ripe for innovation during the coronavirus pandemic.