About
I’ve spent most of my career figuring out why some companies grow and others don’t.
I’m a growth and marketing operator, author and thought leader with 20+ years of experience helping companies scale. I’ve built an audience of 40K+ on LinkedIn, where I write about growth, marketing, AI and leadership, and I’m a top writer on HackerNoon.
I grew up in London and built my career in Silicon Valley, working across consumer technology, subscriptions, social, education and B2B2C businesses. I’ve joined companies at different stages, from early teams without a marketing function to businesses with millions of users and global scale.
The common thread has always been the same: figure out what actually drives growth, build the team and system around it, and make it repeatable.
Operating roles
Where the experience comes from.
TYB
Chief Growth & Marketing Officer
Community commerce · B2B2C · 2M+ users
Tynker
Chief Growth & Marketing Officer
Edtech · B2B2C · 100M+ users
IMVU
SVP, Growth & Monetization
Social gaming · B2C · 100M+ users
Roku
Senior Director, Direct Marketing
Streaming hardware · B2B2C · 10M+ users
Texture
Executive Director, Customer Acquisition
Digital media · B2B2C · 200+ publishers
TrustedID
Senior Director, Direct Marketing
Identity protection · B2B2C · 500K+ users
Author
Lean AI, published by O’Reilly in the Eric Ries Lean Startup series
Mentoring
First Round Fast Track mentor to founders and growth leaders
Advising
Journy, through to its acquisition by Hopper, and other early-stage companies