Writing
Notes from the growth seat.
I write about the things I’m thinking about, testing and learning across growth, marketing, AI, leadership and startups. Also published to the Lean 360 newsletter.
Lomit Patel on why most startup equity never becomes life-changing wealth, and the four conditions that must align before equity becomes real money.
Assessing Marketing Mix Modeling Effectiveness
Learn why marketing mix modeling effectiveness is so crucial. Discover insights, see best practices, and discover the overall value.
How to Cite ChatGPT in APA, MLA, and Chicago Styles
Discover the essentials of how to cite ChatGPT, crucial for maintaining academic integrity. Learn why and when, plus the best practices.
Exploring the Future of Marketing Automation Trends
Discover how the future of marketing automation is transforming business engagement and customer experience, leading to growth in an evolving digital landscape.
Navigating Ad Measurement Trends: Key Strategies for 2025
Explore key ad measurement trends of 2025, including incrementality testing, MMM’s resurgence, and the rise of ecommerce metrics. Learn how to adapt…
Human-Driven SEO Future in an AI-Dominated Landscape
Discover the future of human-driven SEO in an AI-dominated landscape. Learn why human expertise in content strategy, link building, and ethical SEO…
Exploring Synthetic Data Definition: A Guide for Innovators
This article explains synthetic data definition for startup founders and market leaders looking to understand its complexities.
Boost Your SEO with Google AI Overviews Optimization
Dive deep into Google AI Overviews optimization. Learn tactics, gain key insights, and adjust for greater search success using this guide.
AI Customer Acquisition: Revolutionizing Marketing Strategies
Discover how AI customer acquisition is transforming marketing, boosting lead generation, and personalizing customer experiences for unprecedented business growth.
Boost Your SEO with AI Content Optimization Tools
Learn about AI content optimization and tools to enhance rankings, increase engagement, and boost traffic to ultimately satisfy readers.
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