Writing
Notes from the growth seat.
I write about the things I’m thinking about, testing and learning across growth, marketing, AI, leadership and startups. Also published to the Lean 360 newsletter.
Lomit Patel on why most startup equity never becomes life-changing wealth, and the four conditions that must align before equity becomes real money.
Improve Statistical Power: 4 Smart, Simple Tips
Discover effective and actionable tips to improve statistical power in your experiments without lengthening the duration of a test.
Avoid These Growth Tactics That Don’t Work for Startups
Learn about growth tactics that don’t work, with insights from Elena Verna on what derails a strategy for gaining growth in B2B…
Power Up Your A/B Testing: A Guide to Power Calculation
Learn how to calculate statistical power for A/B testing. This comprehensive guide covers key factors, tools, and practical considerations for designing effective…
SaaS Event Sponsorship ROI: Key Success Strategies
Unlock the secrets to maximizing SaaS event sponsorship ROI with strategies for B2B. Measure impact and improve all outcomes!
How to Build an Ideal Customer Profiles for Growth
Learn how to create and leverage an ideal customer profile to drive targeted marketing, shorten sales cycles, and boost customer retention for…
The Complete Ideal Customer Profile Guide For Growth
An Ideal Customer Profile isn’t just theory: it’s crucial to understand what makes buyers tick. Drive revenue and elevate engagement the smart…
Crafting Your Ideal Customer Profile B2B: A Starter Guide
Discover how defining your ideal customer profile B2B can transform your marketing and sales, boost conversions, and fuel growth. A must-read guide.
Startup Content Marketing to Boost Growth
Startup content marketing is a key tool to scale the business. Find unique methods for customer education for the greatest overall returns.
Ideal Customer Profile vs Buyer Persona: Which Wins?
Discover the differences between ideal customer profile vs buyer persona and how using both can increase your sales and grow your revenue.
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