Writing
Notes from the growth seat.
I write about the things I’m thinking about, testing and learning across growth, marketing, AI, leadership and startups. Also published to the Lean 360 newsletter.
Lomit Patel on why most startup equity never becomes life-changing wealth, and the four conditions that must align before equity becomes real money.
MER vs ROAS: Choosing the Best Metric for Marketing Success
Learn about MER vs ROAS. This guide details MER’s big view against ROAS precision helps make sense of advertising spend and performance.
MER vs ROAS: Which Metric Guides Better Ad Spend?
Explore the difference between MER vs ROAS for campaign measurement. Find key insights for analyzing revenue and performance, not just hope.
GeoLifts: Revolutionizing Efficiency in Building Solutions
Unlock true ad impact with GeoLifts! Maximize ROI & refine marketing with data-driven insights. Find test locations and methods here!
10 Growth Hacking Strategies to Scale Your Startup Fast
Drive explosive growth for your startup with proven Growth Hacking Strategies. Learn how to leverage referrals, content marketing, influencer collaborations, and pre-launch…
Marketing Measurement Trends for Business Growth
Discover the top marketing measurement trends shaping 2025. From cookieless futures to unified measurement and walled gardens, this guide empowers startup founders,…
Navigating Marketing Leader Challenges in Today’s Economy
Navigating marketing leader challenges in a startup? This guide dives into common hurdles, from team building and resource scarcity to measuring impact…
Strategies for Sustainable Business Growth and Development
Navigate the complexities of business growth and development with this comprehensive guide. From startup to maturity, learn proven strategies, real-world examples, and…
Boost Your Startup with Proven Growth Marketing Services
Learn how growth marketing services can help startups achieve rapid, sustainable growth. Explore key strategies, find the right agency partner, and unlock…
Boost Your Startup with a Solid Growth Marketing Strategy
Learn a data-driven growth marketing strategy with actionable steps and examples. From attracting and retaining customers to fostering brand loyalty, see a…
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