Writing
Notes from the growth seat.
I write about the things I’m thinking about, testing and learning across growth, marketing, AI, leadership and startups. Also published to the Lean 360 newsletter.
Lomit Patel on why most startup equity never becomes life-changing wealth, and the four conditions that must align before equity becomes real money.
Advertising Quality Metrics: A Comprehensive Guide
Dive into this definitive guide to understand key advertising quality metrics. We show effective tracking strategies, including ROAS and CPM for impactful…
MER vs ROAS: Choosing the Best Metric for Marketing Success
Learn about MER vs ROAS. This guide details MER’s big view against ROAS precision helps make sense of advertising spend and performance.
MER vs ROAS: Which Metric Guides Better Ad Spend?
Explore the difference between MER vs ROAS for campaign measurement. Find key insights for analyzing revenue and performance, not just hope.
GeoLifts: Revolutionizing Efficiency in Building Solutions
Unlock true ad impact with GeoLifts! Maximize ROI & refine marketing with data-driven insights. Find test locations and methods here!
How AI Agents for Marketing Boost Your Team’s Efficiency
Explore the transformative power of AI agents for marketing in 2025. Learn how these intelligent assistants can revolutionize your content strategy, automate…
Boost Your ROI with Synthetic Control Marketing Insights
Demystifying synthetic control marketing: learn how this powerful causal inference technique can accurately measure your marketing campaign’s impact. Explore data requirements, best…
Start Up Marketing: Strategies for Success
Discover proven start up marketing strategies to boost your business. Learn how to leverage content, social media, and referrals for maximum impact.
Entrepreneurial Marketing: Boosting Your Startup’s Growth
Discover how entrepreneurial marketing helps startups thrive. Learn key strategies, overcome challenges, and prepare for future trends in this comprehensive guide.
AI in Marketing Automation: How CMOs Optimize Growth with AI
Discover how AI in marketing automation helps CMOs optimize performance, enhance personalization, and free up time for strategic decision-making. Learn the best…
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