Writing
Notes from the growth seat.
I write about the things I’m thinking about, testing and learning across growth, marketing, AI, leadership and startups. Also published to the Lean 360 newsletter.
Lomit Patel on why startup funding buys time and distribution but cannot create product-market fit, and what founders should ask before celebrating a raise.
Avoiding Costly SaaS Marketing Mistakes: A Guide for Growth
Learn about the common SaaS marketing mistakes many startups make – and more importantly, discover strategies to fix them and accelerate your…
Startup Marketing Leader Expectations: Key Role Insights
This comprehensive guide on startup marketing leader expectations gives you realistic goals for a new hire’s first three months, from understanding your…
Coach Purses Made a Stylish Comeback with Marketing
Discover how Coach brand made a stunning comeback in the fashion world.
10 Common Startup Marketing Mistakes and How to Avoid Them
Discover the top 10 common marketing mistakes startups make and learn how to avoid them.
10 Marketing Trends That Will Dominate In 2024
The marketing landscape is evolving due to many factors: technological advancements, changing consumer behaviors, regulatory changes and more. In my role as…
CMO Need To Develop 5 Key Skills for Success
The modern CMO is always adapting to new technologies, channels, regulations, and changing customer preferences.
How AI fits into the martech landscape
A big change is coming to martech in the next five years as more companies race to go all in on AI.…
How this pandemic will disrupt your growth team
The choice now is how quickly growth teams embrace AI at this point in time, or face being left behind if they…
Key Marketing Areas Ripe for Innovation during the Coronavirus Crisis
Lomit Patel, Vice President of Growth at IMVU, looks are five key areas in marketing that are ripe for innovation during the…
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