Writing
Notes from the growth seat.
I write about the things I’m thinking about, testing and learning across growth, marketing, AI, leadership and startups. Also published to the Lean 360 newsletter.
Lomit Patel on why startup funding buys time and distribution but cannot create product-market fit, and what founders should ask before celebrating a raise.
Growth Hacking Foreshadows The Future Of AI-Powered Marketing Teams
Big data, programmatic access to high-performance media inventory and the maturity of cloud-based AI tools and services are quickly changing the landscape…
How to Apply Machine Learning to Re-Engage Users and Increase LTV
IMVU recently analyzed user journeys with our data team to explore what organic behaviors resulted in the most valuable users or purchasers. One…
User Acquisition 3.0: Entering the Realm of Artificial Intelligence & Machine Learning
Major media platforms like Facebook and Google provide compelling out-of-the-box user acquisition (UA) solutions. There’s only one problem: if everyone has the…
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