Writing
Notes from the growth seat.
I write about the things I’m thinking about, testing and learning across growth, marketing, AI, leadership and startups. Also published to the Lean 360 newsletter.
The skills that make great operators rarely transfer to founding, and what startup veterans need to unlearn before they lead.
Unlocking the Secrets of High-Performing Teams
Discover the key elements of high-performing teams and learn practical strategies to cultivate excellence in your organization.
Media Mix Modeling for Marketing Success
See how media mix modeling reveals effects among varied channels and sales. Practical ways increase using insights-gathering to help allocate the ideal…
Matched Market: Testing for ROI Success
Matched market testing compares test vs. control groups for making smart data decisions that give a lift to marketing campaigns that count.
Revolutionizing Enterprise with AI Agents Automation
Explore AI agents enterprise automation and how this tech is transforming businesses. This guide offers practical steps for founders, investors and marketers…
CEO Success: Insights from Top Industry Leaders
Unlock essential CEO success lessons with this guide. Learn key strategies for decisive decision-making, adaptability, fostering creativity, team building, empathetic leadership and…
Incremental Marketing Testing: A Guide
Discover the true impact of campaigns! Learn how incremental testing marketing reveals what REALLY drives sales & ROI in your outreach plan.
Product Led Growth: Strategies for Success
Discover how product-led growth is reshaping business strategies. Learn key tactics and real-world examples to drive sustainable growth through your product.
Innovative Marketing for Startups: Strategies for Growth
Discover effective marketing for startups strategies, from digital tactics to innovative approaches. Learn how to build your brand and drive growth on…
VC Round: A Founder’s Guide to Startup Funding
Explore the intricacies of VC rounds, from pre-seed to mega-rounds. Learn how to navigate each stage and fuel your startup’s growth in…
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