Writing
Notes from the growth seat.
I write about the things I’m thinking about, testing and learning across growth, marketing, AI, leadership and startups. Also published to the Lean 360 newsletter.
The skills that make great operators rarely transfer to founding, and what startup veterans need to unlearn before they lead.
Boosting ROI with Effective Marketing Measurement Strategies
Discover effective marketing measurement strategies, with how to boost conversions and scale ROI. Use multi-touch attribution and MMM in GA4.
How Venture Capital Companies Drive Startup Success
Explore how venture capital companies are evolving in 2025, driving innovation and economic growth through strategic investments and technological advancements.
Top Venture Firms Shaping Innovation Now
Explore the world of venture firms, including top players, emerging trends, and strategies for entrepreneurs seeking funding.
The Business of Venture Capital: Insider’s Guide to Success
Explore the intricacies of the business of venture capital, from investment processes to future trends, and its pivotal role in shaping innovation…
Navigating the Startup Venture Landscape Guide
Discover key strategies for launching and scaling your startup venture, from funding options to growth hacking techniques. Learn how to navigate the…
US Venture Capital: Trends, Impact, and Future Outlook
Explore the evolving landscape of US venture capital, from mega-deals to regional shifts, and discover how technology is reshaping investment strategies.
Essential Marketing Operations Guide for Startup Success
This marketing operations guide covers optimizing workflows, tech, data use, & team alignment. Great insights for founders & leaders!
Navigating the Latest Performance Max Updates for Startups
Discover the details to new Google Performance Max updates and strategies, that you might not be sure of, but you are about…
Optimizing ROI with Top Marketing Measurement Strategies
Uncover expert tips, insights, and methods for top marketing measurement strategies. Get insights and learn what is effective and what is working!
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