Writing
Notes from the growth seat.
I write about the things I’m thinking about, testing and learning across growth, marketing, AI, leadership and startups. Also published to the Lean 360 newsletter.
The skills that make great operators rarely transfer to founding, and what startup veterans need to unlearn before they lead.
MER vs ROAS: Which Metric Guides Better Ad Spend?
Explore the difference between MER vs ROAS for campaign measurement. Find key insights for analyzing revenue and performance, not just hope.
GeoLifts: Revolutionizing Efficiency in Building Solutions
Unlock true ad impact with GeoLifts! Maximize ROI & refine marketing with data-driven insights. Find test locations and methods here!
How AI Agents for Marketing Boost Your Team’s Efficiency
Explore the transformative power of AI agents for marketing in 2025. Learn how these intelligent assistants can revolutionize your content strategy, automate…
Boost Your ROI with Synthetic Control Marketing Insights
Demystifying synthetic control marketing: learn how this powerful causal inference technique can accurately measure your marketing campaign’s impact. Explore data requirements, best…
Tech Stock Crash Lessons: Key Insights for Leaders
Learn key tech stock crash lessons from history, including the DeepSeek AI dip. This guide provides practical tips on diversification, hedging, and…
Achieving Productivity Without Burnout: A Guide for Leaders
Discover how to achieve true productivity without burnout by prioritizing essential tasks, implementing effective strategies and understanding yourself better while making better…
Start Up Marketing: Strategies for Success
Discover proven start up marketing strategies to boost your business. Learn how to leverage content, social media, and referrals for maximum impact.
Entrepreneurial Marketing: Boosting Your Startup’s Growth
Discover how entrepreneurial marketing helps startups thrive. Learn key strategies, overcome challenges, and prepare for future trends in this comprehensive guide.
How to Build Startup Prototype: A Comprehensive Guide
Learn how to build startup prototype effectively. Our guide covers types, tools, and best practices to turn your startup idea into a…
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