Writing
Notes from the growth seat.
I write about the things I’m thinking about, testing and learning across growth, marketing, AI, leadership and startups. Also published to the Lean 360 newsletter.
Lomit Patel on why most startup equity never becomes life-changing wealth, and the four conditions that must align before equity becomes real money.
Matched Market: Testing for ROI Success
Matched market testing compares test vs. control groups for making smart data decisions that give a lift to marketing campaigns that count.
Incremental Marketing Testing: A Guide
Discover the true impact of campaigns! Learn how incremental testing marketing reveals what REALLY drives sales & ROI in your outreach plan.
Product Led Growth: Strategies for Success
Discover how product-led growth is reshaping business strategies. Learn key tactics and real-world examples to drive sustainable growth through your product.
Innovative Marketing for Startups: Strategies for Growth
Discover effective marketing for startups strategies, from digital tactics to innovative approaches. Learn how to build your brand and drive growth on…
Robot Challenge: A Comprehensive Guide
Learn how a robot challenge screen helps keep websites safe and how they separate humans from bots in the modern digital world.
AI for Marketing Agencies: A Guide to Tools and Benefits
A comprehensive guide about AI for marketing agencies detailing how this tech can elevate an agency and deliver significant improvements for their…
Mastering Modern Marketing: Strategies for Business Success
Discover key marketing strategies, from traditional methods to AI-driven approaches, to boost your business growth and connect with your target audience effectively.
Digital Marketing Agency Clients
Learn top tips to use and strategies that count in finding ways to get more digital marketing agency clients reaching to connect…
Exploring Generative AI Shopping Trends for 2025
Explore the latest generative AI shopping trends. See how AI impacts customer behavior, retail traffic, engagement, and strategies for 2025.
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