Writing
Notes from the growth seat.
I write about the things I’m thinking about, testing and learning across growth, marketing, AI, leadership and startups. Also published to the Lean 360 newsletter.
Lomit Patel on why most startup equity never becomes life-changing wealth, and the four conditions that must align before equity becomes real money.
Harnessing Consumer Insights for Brands: A Strategic Guide
Consumer insights for brands guide: Boost lifetime value and win new customers by properly researching, acting, communicating and learning from your consumers.
How Multi-touch Attribution Works in Marketing
Learn about multi-touch attribution, including the types, benefits, implementation steps, use-cases and get insight that moves you toward better ROAS.
Achieving CEO CMO Growth Targets: Key Strategies for Success
Navigate CEO CMO growth targets. Master collaboration & strategic planning for sustainable growth with real examples of team wins.
Boosting ROI with Effective Marketing Measurement Strategies
Discover effective marketing measurement strategies, with how to boost conversions and scale ROI. Use multi-touch attribution and MMM in GA4.
Essential Marketing Operations Guide for Startup Success
This marketing operations guide covers optimizing workflows, tech, data use, & team alignment. Great insights for founders & leaders!
Navigating the Latest Performance Max Updates for Startups
Discover the details to new Google Performance Max updates and strategies, that you might not be sure of, but you are about…
Optimizing ROI with Top Marketing Measurement Strategies
Uncover expert tips, insights, and methods for top marketing measurement strategies. Get insights and learn what is effective and what is working!
AI for Writers: Boost Efficiency with Smart Tools
Learn how AI for writers is reshaping content. Discover the best AI tools, SEO strategies, & tips to thrive in the AI…
Company Blog Traffic Decline Issues
Is your Company Blog Traffic Decline killing your growth? Use this to reverse that issue!
Weekly, in your inbox:
Lean 360.
140+ editions on growth, AI and leadership, written for founders and the people running growth inside their companies.