Writing
Notes from the growth seat.
I write about the things I’m thinking about, testing and learning across growth, marketing, AI, leadership and startups. Also published to the Lean 360 newsletter.
The skills that make great operators rarely transfer to founding, and what startup veterans need to unlearn before they lead.
New Customer Acquisition: The Ultimate Guide
Master new customer acquisition with this in-depth guide. Learn how to identify your target audience, calculate customer acquisition costs, optimize content creation,…
Digital Marketing KPIs to Boost Your Startup
Discover essential digital marketing KPIs, learn how to leverage them effectively, and transform your marketing strategy for better results and ROI.
Marketing KPI Examples: The Guide for Success
Learn how to choose the right marketing KPI examples for your business. This guide offers practical advice and examples to help you…
Acquisition Marketing: Strategies for Success
Discover effective acquisition marketing strategies to attract and convert new customers. Learn about the latest trends and overcome common challenges in this…
Marketing KPIs Every Startup Should Monitor
Discover the crucial marketing KPIs that drive business growth. Learn how to track, analyze, and optimize your marketing efforts for maximum ROI.
B2B Customer Acquisition Strategy Tips
Discover 9 effective b2b customer acquisition strategies, from content marketing to live chat, to drive growth and convert high-value clients in today’s…
Crafting a Winning Customer Acquisition Strategy: A Guide
Master customer acquisition strategy with this guide. Learn to identify ideal customers, calculate acquisition costs, and choose the best channels. Explore effective…
Optimize Your Customer Acquisition Process for Growth
Learn how to improve your customer acquisition process and reduce costs while attracting more paying customers through effective marketing strategies.
Venture Investing: Fueling Innovation in the Modern Economy
Explore the world of venture investing, its impact on innovation, and emerging trends shaping the future of startup funding and entrepreneurship.
Weekly, in your inbox:
Lean 360.
140+ editions on growth, AI and leadership, written for founders and the people running growth inside their companies.