The Challenge
IMVU needed to protect their share of voice and users against an increasingly competitive entertainment landscape.
Driving ROI and increased registrations
| 24% | 16% |
| Increase in registrations | Better than CPA goal |
Quantcast delivered 24% increase in player conversion rate, beat IMVU acquisition goals and provided a strong ROI across all regions
LOMIT PATEL – VICE PRESIDENT GROWTH, IMVU
The Solution
Quantcast ran an incrementally test to prove the campaign’s impact. The campaign beat CPA goals by 16% and boosted the player conversion rate by 24%.
This article first appeared on Quantcast