The choice now is how quickly growth teams embrace AI at this point in time, or face being left behind if they stay frozen in the current pandemic instead of taking this opportunity to up level their existing tools and approaches to unlock cost-effective growth strategies.
Watch industry experts from leading brands in North America, Europe, the Middle East, India, Southeast Asia, and Australia share strategies and ideas for online businesses during these times.
COVID19 could end up being the event that adds momentum for the automation of jobs in the digital marketing industry as companies try to survive and bounce back.
Lomit Patel, Vice President of Growth at IMVU, looks are five key areas in marketing that are ripe for innovation during the coronavirus pandemic.
Automation allows marketers to scale up app growth significantly faster and manage thousands of paid campaigns across multiple advertising channels—without the expenses of extended manual labor and human errors.
Big data, programmatic access to high-performance media inventory and the maturity of cloud-based AI tools and services are quickly changing the landscape for marketers – and the people who work in marketing organizations.