Writing
Notes from the growth seat.
I write about the things I’m thinking about, testing and learning across growth, marketing, AI, leadership and startups. Also published to the Lean 360 newsletter.
Lomit Patel on why most startup equity never becomes life-changing wealth, and the four conditions that must align before equity becomes real money.
Audience-First Branding: How to Build a Loyal Community Brand
Discover the revolutionary shift from product-first to audience-first branding. Learn how creators build thriving brands by prioritizing community and engagement.
Essential AI Marketing Tools to Boost Your Brand
Discover essential AI marketing tools that streamline tasks, enhance content, and boost campaign outcomes for marketing professionals everywhere.
Boost Your Brand with AI Tools for Marketing Success
Discover the best ai tools for marketing in 2025. From content creation to analytics, learn how these tools can transform your marketing…
How CMOs Can Use AI Agents to Build High-Performance Teams
Discover how CMOs can use AI agents to build high-performance marketing teams. Learn how AI enhances automation, personalization, and productivity to drive…
Exploring Marketing Attribution Models for Startup Success
Marketing attribution models give the tools and approaches marketers need to make effective decisions. Read about the approaches for these models here.
Drive Growth with Negative Churn SaaS Strategies
Boost revenue by minimizing customer churn with effective negative churn SaaS techniques that retain and upsell to existing customers.
SaaS Growth Strategies 2025: Winning in the New Era
Uncover proven SaaS growth strategies 2025 to help maximize user retention, streamline pricing and activation rates while driving higher ROI gains.
Penetration Pricing Strategy: Boosting Market Share Fast
Discover how a penetration pricing strategy can boost your product launch. Gain market share with expert strategies. Start dominating your niche!
Crafting Your Ideal Customer Profile: A Startup Guide
Define your ideal customer profile to enhance marketing precision, optimize sales, and secure lasting client connections for sustained business success.
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