Writing
Notes from the growth seat.
I write about the things I’m thinking about, testing and learning across growth, marketing, AI, leadership and startups. Also published to the Lean 360 newsletter.
Lomit Patel on why most startup equity never becomes life-changing wealth, and the four conditions that must align before equity becomes real money.
Ideal Customer Profile vs Buyer Persona: Which Wins?
Discover the differences between ideal customer profile vs buyer persona and how using both can increase your sales and grow your revenue.
Exploring Media Mix Types: Strategies for Startup Success
Discover effective media mix types. Learn to balance traditional and digital channels to increase reach for growing any type of audience effectively.
Marketing Mix Modeling: A Complete Guide for Growth
Unlock the potential of your startup with marketing mix modeling—optimize budget and boost ROI by understanding key drivers of success.
Boosting ROI with Incrementality in Marketing: A Guide
Explore incrementality in marketing, learn its importance, methods for measurement, practical uses, tools and drive genuine growth and measurable success.
Boosting ROI with Multi-Touch Attribution: A Guide
Learn about multi-touch attribution, various models, privacy changes, and incrementality as a way to evaluate what points have impact on results.
How to Measure OTT Advertising for Maximum Impact
Learn how to measure OTT advertising. Our 2024 in-depth guide has steps on calculating metrics for connected TV devices like Roku, Amazon…
Simplify Your Marketing ROI Calculation for Better Decisions
Learn how to accurately perform marketing ROI calculation and optimize your digital marketing campaigns for maximum return on investment.
Performance Max Updates: A Guide for Advertisers
Discover how the latest Performance Max updates can elevate your digital marketing strategy and boost brand performance. Click to learn more!
How Incrementality Testing Boosts Your Marketing ROI
Learn all the key details about incrementality testing for a better return on your ad budget, allocation, conversions and lift in revenue.
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