Writing
Notes from the growth seat.
I write about the things I’m thinking about, testing and learning across growth, marketing, AI, leadership and startups. Also published to the Lean 360 newsletter.
The skills that make great operators rarely transfer to founding, and what startup veterans need to unlearn before they lead.
Navigating Ad Measurement Trends: Key Strategies for 2025
Explore key ad measurement trends of 2025, including incrementality testing, MMM’s resurgence, and the rise of ecommerce metrics. Learn how to adapt…
Human-Driven SEO Future in an AI-Dominated Landscape
Discover the future of human-driven SEO in an AI-dominated landscape. Learn why human expertise in content strategy, link building, and ethical SEO…
How Knowledge Distillation AI Boosts Startup Efficiency
Explore knowledge distillation AI and its many applications, uses and methods in making AI better and easier to run. The future of…
Exploring Synthetic Data Definition: A Guide for Innovators
This article explains synthetic data definition for startup founders and market leaders looking to understand its complexities.
How Nice Guys Finish First: A New Strategy for Startups
Explore why “nice guys finish first,” debunking old beliefs about success. Learn about collaboration, trust-building, and a better path forward.
DeepSeek AI Company: Disrupting the Global AI Landscape
DeepSeek AI company has emerged as a major player, challenging the AI status quo with its efficient, affordable, and open-source approach.
Boost Your SEO with Google AI Overviews Optimization
Dive deep into Google AI Overviews optimization. Learn tactics, gain key insights, and adjust for greater search success using this guide.
AI Customer Acquisition: Revolutionizing Marketing Strategies
Discover how AI customer acquisition is transforming marketing, boosting lead generation, and personalizing customer experiences for unprecedented business growth.
Boost Your SEO with AI Content Optimization Tools
Learn about AI content optimization and tools to enhance rankings, increase engagement, and boost traffic to ultimately satisfy readers.
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