Writing
Notes from the growth seat.
I write about the things I’m thinking about, testing and learning across growth, marketing, AI, leadership and startups. Also published to the Lean 360 newsletter.
The skills that make great operators rarely transfer to founding, and what startup veterans need to unlearn before they lead.
Seed-Strapping Startups: The New Funding Trend
Discover the seed-strapping startups funding trend, offering independence and control while growing the company vision with this strategic approach.
Crafting Your Ideal Customer Profile: A Startup Guide
Define your ideal customer profile to enhance marketing precision, optimize sales, and secure lasting client connections for sustained business success.
Improve Statistical Power: 4 Smart, Simple Tips
Discover effective and actionable tips to improve statistical power in your experiments without lengthening the duration of a test.
Avoid These Growth Tactics That Don’t Work for Startups
Learn about growth tactics that don’t work, with insights from Elena Verna on what derails a strategy for gaining growth in B2B…
How Machine Learning Fintech is Transforming Finance
The future of machine learning fintech goes beyond AI and finance. Discover how this innovation reshapes an entire industry and the impacts…
Power Up Your A/B Testing: A Guide to Power Calculation
Learn how to calculate statistical power for A/B testing. This comprehensive guide covers key factors, tools, and practical considerations for designing effective…
SaaS Event Sponsorship ROI: Key Success Strategies
Unlock the secrets to maximizing SaaS event sponsorship ROI with strategies for B2B. Measure impact and improve all outcomes!
Divestiture Demystified: Strategies for Corporate Success
Learn how divestiture works, its benefits, and real-world examples. Understand this approach to business asset and division strategies.
Unlocking Innovation: The Power of Capital VC Explained
Discover how capital VC drives innovation, fuels startup growth, and shapes industries. Learn about the mechanics, impact, and future of venture capital…
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