Writing
Notes from the growth seat.
I write about the things I’m thinking about, testing and learning across growth, marketing, AI, leadership and startups. Also published to the Lean 360 newsletter.
The skills that make great operators rarely transfer to founding, and what startup veterans need to unlearn before they lead.
Ideal Customer Profile vs Buyer Persona: Which Wins?
Discover the differences between ideal customer profile vs buyer persona and how using both can increase your sales and grow your revenue.
Top 10 Best Business Ideas for Aspiring Entrepreneurs in 2025
Discover the top 10 best business ideas for 2025, from home healthcare to vending machines. Learn how to choose and launch your…
Navigating Success: The Strategy Choice Cascade Explained
Explore the strategy choice cascade model for making a cohesive business strategy, guiding aspirations to execution, at all levels.
10 Expert Tips to Maximize ChatGPT Deep Research
Maximize the power of ChatGPT Deep Research with these 10 expert tips! Learn how to refine sources, uncover diverse perspectives, enhance visual…
Exploring Media Mix Types: Strategies for Startup Success
Discover effective media mix types. Learn to balance traditional and digital channels to increase reach for growing any type of audience effectively.
The Agentic Workforce: How AI is Evolving from Copilot to Coworker
AI is evolving from a copilot to a coworker, transforming industries with autonomous agents. Explore insights on the rise of the Agentic…
Marketing Mix Modeling: A Complete Guide for Growth
Unlock the potential of your startup with marketing mix modeling—optimize budget and boost ROI by understanding key drivers of success.
Exploring High Agency Meaning: Traits of Successful Leaders
Uncover high agency meaning & why it’s essential for startup founders, investors & marketing leaders to achieve success in the long run.
DeepSeek R1: The Most Powerful Open-Source AI LLM Yet
Discover how DeepSeek R1, the most powerful open-source large language model (LLM), is revolutionizing AI. Learn about its performance, reinforcement learning capabilities,…
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