Writing
Notes from the growth seat.
I write about the things I’m thinking about, testing and learning across growth, marketing, AI, leadership and startups. Also published to the Lean 360 newsletter.
The skills that make great operators rarely transfer to founding, and what startup veterans need to unlearn before they lead.
Boosting ROI with Incrementality in Marketing: A Guide
Explore incrementality in marketing, learn its importance, methods for measurement, practical uses, tools and drive genuine growth and measurable success.
Boosting ROI with Multi-Touch Attribution: A Guide
Learn about multi-touch attribution, various models, privacy changes, and incrementality as a way to evaluate what points have impact on results.
DeepSeek AI: The Next Big Contender in the AI Startup Landscape
Discover how DeepSeek AI is disrupting the AI industry with cost-effective models that challenge OpenAI and DeepMind. Learn about the implications for…
How to Measure OTT Advertising for Maximum Impact
Learn how to measure OTT advertising. Our 2024 in-depth guide has steps on calculating metrics for connected TV devices like Roku, Amazon…
Simplify Your Marketing ROI Calculation for Better Decisions
Learn how to accurately perform marketing ROI calculation and optimize your digital marketing campaigns for maximum return on investment.
Performance Max Updates: A Guide for Advertisers
Discover how the latest Performance Max updates can elevate your digital marketing strategy and boost brand performance. Click to learn more!
How Incrementality Testing Boosts Your Marketing ROI
Learn all the key details about incrementality testing for a better return on your ad budget, allocation, conversions and lift in revenue.
Advertising Quality Metrics: A Comprehensive Guide
Dive into this definitive guide to understand key advertising quality metrics. We show effective tracking strategies, including ROAS and CPM for impactful…
MER vs ROAS: Choosing the Best Metric for Marketing Success
Learn about MER vs ROAS. This guide details MER’s big view against ROAS precision helps make sense of advertising spend and performance.
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